One Life to Lead was a book published by Russell Benaroya in 2021 as a new way to think about leadership in the context of life design. The main principle is that before you can be effective leading others, you must learn to lead yourself. And leading yourself is about asking the critical question of, "Why do I want what I want?". The response to that question is undertaken through a critical look at your life design and how you have architected who you want to be in the world and how you want to show up. Showing up is about being grounded in your principles, seeing the difference between facts and stories, getting and staying in your genius zone, harnessing energy from the environment around you, and finally, taking action. We are supporting the One Life to Lead initiative through a series of downloads and eventually, products, that will create a consistent reminder that you are in control of the life you want to create. Design your life today.